Nabisco and Eagles

For nearly a century, Nabisco has been one of the most widely recognized names in the American food industry. Today Nabisco Foods Group (formerly Nabisco Brands, Inc.) is among the world's largest manufacturers of cookies and crackers, featuring such famous brands as Oreo, Fig Newtons, and Premium Saltines. Nabisco Brands was formed in 1981 through a merger of Nabisco and Standard Brands. In 1985 R. J. Reynolds Industries, Inc.. acquired Nabisco Brands in one of the largest takeovers in business history. The origins of Nabisco, however, date back to the formation of the National Biscuit Company at the end of the 19th century. In its early years, the company was usually called N.B.C. In 1941 the company adopted Nabisco, already a popular nickname, as the preferred abbreviation, but it was not until 1971 that Nabisco became the official corporate name. The National Biscuit Company resulted from the 1898 merger of the midwestern American Biscuit Company, itself the result of the merger of 40 midwestern bakeries, and the eastern New York Biscuit Company, formed from eight bakeries and a smaller firm, the United States Baking Company. Thus, N.B.C. represented the culmination of decades of amalgamation within the biscuit industry. With 114 bakeries and a capital of $55 million, the Chicago-based company held a virtual monopoly on cookie and cracker manufacturing in the United States.The chief architect of the 1898 merger and the first chairman of the new company was Adolphus Green. Green, a Chicago lawyer and shrewd businessman who had negotiated the American Biscuit Company merger, remained the guiding force at N.B.C. during the first 20 years of its existence. It was Green who was responsible for N.B.C.'s legendary emphasis on standardized, brand name products. Every N.B.C. bakery adhered to exact recipes and uniform standards of production, and N.B.C. developed products that could be nationally identified with the company. All of its merchandise was marked with the company's distinctive emblem: an oval topped by a cross with two bars. (Green found the symbol in a catalog of medieval Italian printers' marks, where it was said to represent the triumph of good over evil.)

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